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Whitelabel vs Reseller: Which Should You Pick?

Earning & businessUpdated: July 20266 min read

Articles are currently available in English only.

The platform gives you two ways to sell residential proxies under your own name: the reseller rank, where you buy wholesale GB and provision customers yourself, and the whitelabel program, where the platform runs a fully branded storefront on your own domain. This article compares them dimension by dimension — storefront, billing, support, automation, commitment — so you can pick the model that matches how you actually plan to sell.

The short version: reseller is a toolkit, whitelabel is a turnkey shop. A reseller unlocks a wholesale rate and a provisioning dashboard, then handles customers, payments, and delivery however they like. A whitelabel owner gets a complete website under their brand where customers register, deposit, and generate proxies on their own.

Both models let you set your own prices and keep the margin. The difference is in who builds the customer-facing layer, who collects the money, and how much of the day-to-day work lands on you.

01 The Two Models in Brief

Reseller is a one-time rank purchased on the Add-ons page. It unlocks a wholesale per-GB cost paid from your balance and a subuser system: you create subusers (an email plus auto-generated proxy credentials), allocate GB to them, top them up, or delete them — from the dashboard or through the Reseller API v2. How you find customers, what you charge them, and how you collect payment is entirely your business; the customer relationship is yours, and subusers are provisioned and managed by you.

Whitelabel is a per-domain slot that turns your own domain into a complete proxy storefront running on the platform's infrastructure. You set the name, logo, primary color, and prices (above platform minimums); the platform provides registration, crypto deposits, the proxy generator, and the rest of the customer dashboard under your brand. Your customers buy there directly, and your accrued earnings are paid out to you in USDT on Solana.

02 Side-by-Side Comparison

  • What customers see — Reseller: whatever you build. Customers receive credentials from you and may never see a website at all. Whitelabel: a full self-serve site on your domain, with only your brand visible.
  • Who builds the storefront — Reseller: you do, if you want one. Many resellers sell without any site. Whitelabel: the platform provides the entire storefront; you only configure branding and pricing.
  • Pricing control — Both. Resellers pay a wholesale per-GB cost and charge customers whatever they like. Whitelabel owners set their own retail prices above platform minimums and keep the margin.
  • Who handles billing — Reseller: you collect payment from your customers yourself, in any form you can accept. Whitelabel: the storefront takes crypto deposits directly from customers; you receive payouts in USDT on Solana, automatic once accrued earnings pass a threshold or manual from a lower minimum.
  • Support burden — Reseller: you front everything — setup questions, usage questions, top-ups. Whitelabel: customers self-serve in their own dashboard, but front-line questions about your shop still come to you first.
  • Automation — Reseller: the Reseller API v2 (/api/reseller/v2, X-Reseller-API-Key header, requests from one whitelisted IP) lets you create, top up, and delete subusers programmatically. Whitelabel: no automation needed — the storefront already handles signup, payment, and delivery.
  • Commitment — Reseller: a single one-time rank purchase. Whitelabel: a slot purchased per domain, plus a small amount of DNS work on your side.

03 When Reseller Fits

Pick the reseller rank when you already have customers, or a place where customers find you — a community, a client list, an existing product. You are the storefront; the rank just gives you wholesale supply and a clean way to provision it.

  • You want to bill customers your own way — the platform takes crypto only, but a reseller can accept anything they can process themselves.
  • You want API-driven provisioning: plug subuser creation and top-ups into your own bot, panel, or checkout flow.
  • You don't need a public website. Credentials can go straight from your dashboard to your customer.
  • You want to bundle proxies into a larger service and control every part of the customer relationship.

Note

The minimum allocation per subuser is 1 GB, and reducing a subuser's allocation below 1 GB deletes the subuser. Keep that floor in mind when writing top-up and downgrade logic.

04 When Whitelabel Fits

Pick whitelabel when you want a real brand with a real website, and customers who serve themselves. Once the domain is connected, customers register, deposit crypto, generate proxies, and manage their own accounts without you in the loop.

  • You want a hands-off operation — no manual provisioning, no invoicing, no credential delivery.
  • You're building a brand you intend to grow, not just moving GB to people you already know.
  • Your audience expects a proper product: a site they can evaluate, prices they can see, a dashboard they log into.
  • You're comfortable with crypto-denominated revenue — customer deposits arrive in crypto and your payouts arrive in USDT on Solana.

Setup is mostly DNS: purchase a slot, configure branding, CNAME your domain (DNS-only mode if it sits behind Cloudflare), and TLS is issued automatically. You can also CNAME a custom proxy hostname so even the endpoint your customers connect to carries your name.

05 Honest Caveats

Warning

Under both models, you are responsible for what your customers do with the bandwidth you sell them. The Acceptable Use Policy applies to traffic from your subusers and your storefront's customers alike, and enforcement can mean suspension without refund. Vet who you sell to.

  • Resellers are excluded from the affiliate program. If earning a passive referral commission is your actual goal, compare the affiliate ranks before buying a reseller rank — an account cannot hold both.
  • Each additional brand means another slot. Running a second storefront on a second domain means purchasing a second domain slot.
  • Neither model removes the human element entirely. A whitelabel shop still generates pre-sales and how-do-I questions, and those land on you, not on the platform.
  • Margins are yours to defend. Both models let you price freely, but whitelabel prices must stay above platform minimums, and reseller margins depend on what your market will pay over your wholesale cost.

06 Getting Started

  1. 01Decide which side of the comparison above describes your situation — existing customers and custom billing point to reseller; a self-serve branded shop points to whitelabel.
  2. 02For reseller: open the Add-ons page in the dashboard, purchase the reseller rank, then create your first subuser and allocate GB. Current pricing is shown on the page.
  3. 03For whitelabel: open the Whitelabel page in the dashboard, purchase a domain slot, configure your branding, and point your domain's CNAME where the setup screen tells you.
  4. 04Read the full walkthrough for your chosen model — the reseller guide covers subusers and the API in depth, and the whitelabel guide covers DNS, pricing, and payouts.

Whichever you pick, the underlying product is the same network your customers would get buying direct — the choice is only about how much of the storefront, billing, and support stack you want to own. Questions before committing to a rank or a slot: the support tickets page in your dashboard.